SITECastrezzato (BS) | Italy
DATE2019 - 2021
SURFACE115,000 sqm of built surface area of which 10,000 sqm buildings
CLIENTPorsche Italia SPA
PROJECT MANAGEMENTArcadis Italia s.r.l.
TIPE OF WORKConcept, Integrated design (preliminary, final), Art direction, VVF, Coordination, Communication project
PARTNERS-IN-CHARGEAntonio Gioli, Federica De Leva
PROJECT TEAMDanilo Annoscia (Project Manager), Alice Chiesa (Head of design), Antonio Sergi, Elard Ponce, Andrea Angonoa, Nicola Romagnoli, Jana Stojanovich, Eva Corral Vence, Francesco Viganotti, Cristina Zambelli
MEP DESIGNEsa Engineering srl
STRUCTURE DESIGNFa.Ma Ingegneria srl
CONSTRUCTION MANAGEMENTArcadis Italia srl
LIGHTING DESIGNVoltaire Lighting Design
LANDSCAPE DESIGNPN Progetto Natura
CONSTRUCTION DESIGNTonelli Ingegneria srl (Structure), Tecnomont Service srl (Roofing and facades), Korus international (General Contractor)
CIRCUIT PROJECTDromo srl
The entire area is ‘virtually’ divisible into two macro-compartments: the area dedicated to racing and events and the area linked to the experiential activities of the Customer Centre.
The old Franciacorta racetrack has been completely redesigned by Dromo with the creation of a real racetrack homologated for racing by the International Automobile Federation (Grade 2, 2519 m long, 12 m wide); a pit building with 29 pits; a race direction with a control system of 24 cameras; a Driving Centre of over 30. 000 sq.m; a low grip handling track (LFH) of 458 m; a low grip steering pad (LFC) of 30 m radius; an off-road area with 19 tracks and 6 types of special flooring; a 3000 sq.m. go-kart track for electric karts.
The main building is the new Customer Centre, a highly iconic element of the entire Porsche Experience Centre.
Eleven low-slung glulam arches, with a pitch of nine metres, a maximum height of 16 metres and a span of 55 metres, design an imposing 4500 square metre hangar that, under a single white roof, unites people and cars in a complete experiential journey.
The roof design synthesises and reinforces the concept that guides all the interventions on the area, based on the principles of transparency and dynamism. These distinctive elements are translated on an architectural level in the alternation of opaque, glazed and sunshade surfaces which, in addition to restoring different degrees of transparency and permeability, create horizontal cuts that accentuate the building’s dynamic trend and bring light inside, guaranteeing a high level of environmental comfort and giving strength to the space below.
The interior design combines the concept of tradition, understood as “art of know-how”, passion for excellence, craftsmanship and attention to detail, with that of innovation, interpreted as continuous research, technological development and responsible attention to the future. These are in fact the common values of the historic German brand and of the territory in which the Porsche Experience Centre is developed: Franciacorta.
Clean lines, transparent surfaces, metallic finishes, technical fabrics and, again, asphalt and concrete for the car-related areas, are found with soft shapes, warm colours and natural materials such as wood, used in the reception areas.