Giorgio Armani/Armani Casa

Our intervention is based on the concept personally studied by Giorgio Armani in collaboration with his team of architects.

For the first time ever, the original space, completely renovated, combines the two souls of the brand, fashion and interior design. Located on Sloane Street, the two adjacent but interconnected boutiques are 1000 square metres on three floors with a front of five windows and two entrances, one dedicated to each brand.

The entrance to the boutique leads into a large, full-height room, characterised by a system of exclusively designed suspended lamps and the staircase leading to the upper floor, whose captivating, dynamic and very light structure seems to float unsupported in space. From this refined and elegantly furnished room, access to the other exhibition spaces is gained through openings bordered by a mother-of-pearl profile and a board covered with galvanised metal with a special golden effect.

Walls and ceilings are covered with silk wall coverings whose subtle colours change from room to room in perfect harmony with the polished marble and stone floors.



39 Sloane Street, London | UK


2016 - 2018


1.000 SQM


Giorgio Armani UK


Project and Construction Management (integrated design, planning permits, site supervision, H&S)


Antonio Gioli, Federica De Leva


Valeria Ordono de Rosales, Alberto Sismondini, Alice Chiesa


MEP design

Hoare Lea

Structure design

Huq Consulting Ltd


Milan Arredamenti s.r.l.

Photo credits

Beppe Raso Ph

The Armani Casa section on the ground floor is perfectly connected to the rest of the boutique by a curved walkway that also serves as a display area for the brand’s wallpapers, carpets and textile collections.

The space is a large open space fragmented by light curtains playing on transparencies and recreating small domestic environments.