Birra Peroni chose to renovate its Headquarters in Rome with the intention of pursuing its strategy of redefining the Organization, which aligns with the Purpose of the Asahi Europe&International group: “Creating Meaningful Connections,” in its declinations related to Planet Positivity and the creation of a positive and inclusive experience for People and Society, with a particular focus on creating an environment that promotes a culture open to diversity, committed to ensuring the safety and well-being of its people.
GBPA ARCHITECTS and REVALUE have been able to interpret Birra Peroni’s purpose, which fits into a historical and social framework of extraordinary changes still in the making, designing a space designed to respond today and in the future to the evolutions of new practices related to Flexible Working, suitable to foster collaboration in the new hybrid work mode, sustainable for the environment but above all sustainable for people, to contribute to the definition of a new dimension of living and working in which the real and the digital converge.
A new technological humanism that corresponds to a new idea of Organization and Leadership, which promotes physical and psychological well-being, employee satisfaction and consequently employee engagement, through the creation of meaning.
