Lawrence Sarpong

Lawrence holds a degree in Economics & Marketing from the University of Parma and began his career in the IT sector, working in project management before moving into the banking industry, where he focused on marketing activities. He later joined the Volkswagen Group, gaining further experience in marketing, customer experience, and cross-functional coordination.

Over the years, he has developed a versatile background in digital marketing and business development, contributing to strategic projects across different industries and international markets.

At GBPA Architects, Lawrence serves as the local representative for the GCC region, with a particular focus on the United Arab Emirates. Operating directly from the territory, he supports the development of partnerships and new business opportunities, ensuring a consistent presence on the ground and facilitating seamless communication between the Italian team and key local stakeholders.