{"id":8857,"date":"2025-06-04T10:25:31","date_gmt":"2025-06-04T10:25:31","guid":{"rendered":"https:\/\/www.gbpaarchitects.com\/?post_type=news&#038;p=8857"},"modified":"2025-11-05T10:06:46","modified_gmt":"2025-11-05T10:06:46","slug":"gbpa-architects-partecipa-al-motor-valley-fest","status":"publish","type":"news","link":"https:\/\/www.gbpaarchitects.com\/it\/news\/gbpa-architects-partecipa-al-motor-valley-fest\/","title":{"rendered":"GBPA Architects al Motor Valley Fest"},"content":{"rendered":"<p><strong>L\u2019esperienza nel Lusso: <\/strong><strong>Oltre il Prodotto, Dentro il Brand<\/strong><\/p>\n<p>Venerd\u00ec 6 giugno ore 11.00 AM<br \/>\nComplesso San Paolo &#8211; Sala Roots<\/p>\n<p>La consumer experience \u00e8 un trend generalizzato, ma assume un&#8217;importanza ancora maggiore nel settore del lusso. Qui, dove l\u2019impegno finanziario \u00e8 significativo, il cliente non si aspetta solo un prodotto, ma anche esperienze che completino e valorizzino il possesso stesso dell&#8217;oggetto di lusso. Oltre al valore individuale che ciascuno sviluppa con il prodotto, ci si attende che il brand offra accesso a esperienze arricchenti e complementari. Eventi come raduni esclusivi, percorsi organizzati, manifestazioni iconiche, ma anche esperienze in-store, esperienze esclusive, visite a musei e altre iniziative immersive diventano quindi elementi chiave per vivere appieno il brand. Questo senso di appartenenza a una tradizione ricca e prestigiosa rafforza ulteriormente il legame con il brand, arricchendo l\u2019esperienza di possesso con un valore che va oltre il singolo prodotto e abbraccia una visione di lungo termine.<\/p>\n<p><strong>Modera: Barbara Pedrotti,<\/strong> conduttrice televisiva, presentatrice e speaker tecnico sportivo<\/p>\n<p><strong><u>Round table<\/u><\/strong><\/p>\n<ul>\n<li>Pietro Innocenti \u2013 Amministratore Delegato, Porsche Italia<\/li>\n<li>Christopher Pagani \u2013 Marketing Director, Pagani<\/li>\n<li>Andrea Vecchi Marketing &amp; Communication Manager Dallara<\/li>\n<\/ul>\n<p><strong><u>Round table:<\/u><\/strong><\/p>\n<ul>\n<li>Federico Foschini &#8211; Chief Marketing and Sales Officer Automobili Lamborghini SpA<\/li>\n<li>Patrizia Cianetti \u2013 Marketing &amp; Communication Director Ducati Motor Holding<\/li>\n<li>Paige Hope &#8211; Head of Global Operational Marketing Ferrari<\/li>\n<li>Giovanni Perosino &#8211; Head of Maserati Marketing &amp; Communication<\/li>\n<\/ul>\n<p><strong><u>Round table<\/u><\/strong><\/p>\n<ul>\n<li>Andrea Albani \u2013 Managing Director, Misano World Circuit Marco Simoncelli<\/li>\n<li>Giuseppe Prestia &#8211; Tenuta di Roncolo<\/li>\n<li>Antonio Gioli &#8211; Founder GBPA ARCHITECTS<\/li>\n<li>Luigi Orlandini \u2013 Chairman &amp; CEO, Canossa Events<\/li>\n<li>Marco Panieri \u2013 Sindaco di Imola<\/li>\n<\/ul>\n<p>La nuova frontiera del lusso non \u00e8 pi\u00f9 soltanto il possesso di un prodotto iconico, ma l\u2019accesso a un ecosistema esperienziale coerente, esclusivo e memorabile. Per i brand high-performance, la relazione con il cliente si costruisce molto prima e molto oltre l\u2019atto dell\u2019acquisto: tra lifestyle, eventi personalizzati, design immersivo e contatto diretto con i valori della marca.<\/p>\n<p>La\u00a0<strong>seconda tavola rotonda<\/strong>\u00a0coinvolge operatori e partner chiave dell\u2019ecosistema esperienziale:\u00a0<strong>Misano Circuit, Tenuta di Roncolo, GBPA Architects e Canossa Events<\/strong>, per discutere come hospitality, territorio, architettura ed eventi contribuiscano a rafforzare il valore del brand e del sistema Motor Valley.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antonio Gioli speaker alla tavola rotonda &#8220;Territorio, architettura, ospitalit\u00e0 e lifestyle\u201d al Motor Valley Fest.<\/p>\n","protected":false},"author":3,"featured_media":8995,"template":"","meta":{"_acf_changed":false},"class_list":["post-8857","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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