Site: Milan | Italy

Date: 2011

Area: 60 smq.

Client: Binda Group

Type of work: Concept design, architectural construction design, site supervision


Design team: Martina Adelasco, Mattia Oddone, Valentina Molteni

The new Bhip! space in Milan, Corso Vittorio Emanuele, represents a New retail concept where mono-brand and multi-brand are strictly connected in one store. It´s a unique, unvarying space, with a strong, innovative and recognizable style. Breil occupies a relevant place, with the product well exposed even from the outside, while the multi-brand side joins the stylistic drawing and shows in an organized way the brand divisions. The new Bhip! customer is inside a unique content of communication and product. GBPA ARCHITECTS won the attender for the new Bhip! concept store and managed either the creative concept development or the executive design and project management.